FlatFolio
FlatFolio

HOME HOTEL

Branding, Design, Print, Products, Website

HOME Hotel was created for people to feel cozy, warm and homey. "People" are the core of any interior space, without people there is no need for any kind of home or hotel to exist. From this idea, CHiNGLiSH Concepts created the logo based on the Chinese character of people and the letter "H", implying that HOME is created for the PEOPLE, combining Chinese culture and western culture. One of the concepts that the hotel wanted to focus on was MIT (Made In Taiwan), so in all the designs we have incorporated Chinese cultural art aspects while still maintaining a modern design.

HOME Hotel期望帶給住客的,是如回家一般的溫暖、親切和歸屬感。在基調上,便有別於一般精品旅館的冷調時尚。人是空間的主軸,而品牌想要打造的是一個如家的空間。回歸這層本質,CHiNGLiSH Concepts選擇以圓融的書法筆觸,結合中文的人和英文的家(H,字首),作為logo設計。除了破題帶出旅館的宗旨,中西合璧的文化元素,使品牌形象更具國際視野。

體貼入微.完整企劃家,是一個完整而全面的意象,除了精神層面的感知外,CHiNGLiSH Concepts 以全面性的生活物件,打造出HOME Hotel的完整性格。每個細節都包藏了巧思,不僅提升旅館使用的便利性,更讓住客享受多種會心一笑的趣味,總合而成一個豐富的生活空間——家。品牌價值=形象+文化 CHiNGLiSH Concepts 想為 HOME Hotel 和所有客戶創造的是品牌價值——不只是表象的企業識別,而是一個由裡而外的核心精神。有別於台灣設計目前偏北歐或日系的極簡風格,CHiNGLiSH Concepts 善於使用更多細節和更強烈的風格去駕馭品牌形象。每一件作品背後,我們希望用淺顯的手法,植入帶有深度的創意,引發人們去思考、探索的趣味。用視覺去引動意識認同,這是 CHiNGLiSH Concepts 在規劃每一個品牌時,不變的初衷。

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